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DIGITAL MARKETING NEWS

Martech Mashup: LinkedIn app and Windows 10 team up

LinkedIn is launching a dedicated app for Windows 10 to take advantage of your Windows action center.

LinkedIn’s noteworthy notifications

On the heels of Microsoft’s $26 billion acquisition of LinkedIn, the popular employment platform is getting integrated with Window’s operating system for more direct notifications.

Described as a basic web wrapper of Windows 10, notifications will be managed from within the app to curtail constant pop-ups and undesired spam.

This isn’t your parent’s LinkedIn

Microsoft is billing the new app as a “more engaging and fully integrated LinkedIn experience that is quickly accessible from your Start menu and taskbar,” which sounds about like any other installed app.

Creating a reliable hub for new messages, insights, employment trends, and connections, appears to be the main appeal of a PC specific notification system.

For some this will be an excellent addition to their job hunt repertoire, for others, it may be an unnecessary addition.

Have you utilised LinkedIn for employment? Would you benefit from a PC centered notification system? Let us know your thoughts in the comment section below.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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