[SMK] Social Media Knowledge


Martech Mashup: LinkedIn Sales Navigator

LinkedIn has added a bunch of new features to Sales Navigator, including enhanced CRM and PointDrive integration, and an Enterprise edition.

Lead me on

Until now, manually logging activities into Sales Navigator was a time-intensive affair. Using Navigator's new CRM Sync, you can add activities such as taking notes, sending InMails, and placing calls, with one mouse click.

CRM Sync is compatible with Salesforce at launch, with other platforms to follow.

Enterprise Edition

Navigator now comes in an Enterprise Edition, designed for larger organisations.

Enterprise Edition members get souped-up features across the board, including 50 InMails per month, an improved version of Single Sign-On, and a new feature call TeamLink Extend.

TeamLink Extend lets you see if anyone in your company has a connection with a prospect, and allows you to arrange a warm introduction.

Point and Click

Last year LinkedIn acquired PointDrive, a company that lets sales professionals engage with clients through sharing rich content. For example, sending a single package containing presentations, video, and data sheets.

Now, PointDrive is integrated with Navigator Team and Enterprise Editions. Team Edition members can send 10 PointDrives per seat every month, while Enterprise Edition members get unlimited access and additional reporting tools.

Once your content is sent, you can also track to see how it's being consumed, and by whom.

To find out more about the Sales Navigator updates click here.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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