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DIGITAL MARKETING NEWS

Martech Mashup: LinkedIn Sales Navigator

LinkedIn has added a bunch of new features to Sales Navigator, including enhanced CRM and PointDrive integration, and an Enterprise edition.

Lead me on

Until now, manually logging activities into Sales Navigator was a time-intensive affair. Using Navigator's new CRM Sync, you can add activities such as taking notes, sending InMails, and placing calls, with one mouse click.

CRM Sync is compatible with Salesforce at launch, with other platforms to follow.

Enterprise Edition

Navigator now comes in an Enterprise Edition, designed for larger organisations.

Enterprise Edition members get souped-up features across the board, including 50 InMails per month, an improved version of Single Sign-On, and a new feature call TeamLink Extend.

TeamLink Extend lets you see if anyone in your company has a connection with a prospect, and allows you to arrange a warm introduction.

Point and Click

Last year LinkedIn acquired PointDrive, a company that lets sales professionals engage with clients through sharing rich content. For example, sending a single package containing presentations, video, and data sheets.

Now, PointDrive is integrated with Navigator Team and Enterprise Editions. Team Edition members can send 10 PointDrives per seat every month, while Enterprise Edition members get unlimited access and additional reporting tools.

Once your content is sent, you can also track to see how it's being consumed, and by whom.

To find out more about the Sales Navigator updates click here.

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