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Study: Facebook dominating Video

Video on Facebook is taken for granted these days, but a new study shows just how persuasive the medium has become on the social network.

Look at this

A study from Quintly looked at 167,000 Facebook profiles and 6 million posts from July to December 2016.

Quintly found 90% of Pages use Facebook native videos (including Live videos), while 46.9% of profiles used videos of some sort in their Facebook marketing campaigns.

Just 30% posted YouTube videos on their News Feed.

Do you prefer Facebook or YouTube for video?

Square eyes

It look like Facebook's investment in emerging formats, such as Live and 360, is starting to bear fruit.

Posts that used Facebook native videos attracted plenty of more eyeballs and comments.  

In fact, Quintly says the interaction rate for Facebook native videos was almost 110% higher than for YouTube videos. Further, native videos had a staggering 477% higher share rate than YouTube videos.

Have you used different video formats in your Facebook campaigns and social strategy? If so let us know in the comments.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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