[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Martech Mashup: LinkedIn’s Photo Update

LinkedIn has launched a new feature allowing users to easily share multiple photos.

Flip through the photos

LinkedIn users need no longer be restrained to merely a profile picture and workplace wording. Want to share a snap of your work team’s company culture? How about an industry event recently attended? Now you can.

The new feature enables the ability to share photos pertinent to your network and further entice perspective applicants.

Applicants will also benefit from better demonstrating concrete images of past projects and accomplishments, perhaps giving an edge in the search for employment.

Apple now, the rest soon

The new photo sharing feature is currently only available to iOS users with Android and desktop soon to follow. 

With social media culture flourishing through nearly every platform, the addition of photos to LinkedIn’s portfolio is keeping in step with the demand of the times.

Would you benefit from showcasing photos on your LinkedIn account? Does this feel like a step in the right direction? Let us know in our comment section.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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