[SMK] Social Media Knowledge


Instagram’s latest Stats

Do you love 'Gramming as much as the rest of us? Here are some marketing stats from most people's favourite social app.

Instagram unveils the numbers

According to a recent report released by eMarketer, Instagram now boasts over 500 million active monthly users with 40 billion photos shared in today.

Every day on Instagram 95 million photos and videos are generated daily, as well as 4.2 billion Llikes.

When it comes to demographics, 80% of Instagram is comprised of non-U.S. users, with 31% of American accounts comprising women and 24% men.

Close to 50% (48.8%) of brands are advertising through Instagram, and this is expected to rise to 70.7% by 2017.

Currently, the top brands post 4.9 times per week – an increase of over 50% since 2015.

Marketing via Instagram

Interestingly, 60% of top brands advertising their products use consistent filters, while B2C marketers are more likely to see increases in user engagement compared to B2B marketers.

Finally, 75% of Instagram users engaged websites after ads, with hashtag posts seeing a 12.6% increase in sharing.

Do you use Instagram to share or advertise? We’d like to know. Tell us in our comments section below.

Learn with SMK through February 2023

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Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


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