[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Mentions are the main event with SocialWall.me

A new platform from a French start-up aims to help show off the best of your social mentions—in real time, in the venue, and on the web.

Social showcasing made easy

These days it’s common for live events to encourage social media interaction as the event unfolds.

From concerts to conferences, organisers love to show off the best social mentions and user-generated content inspired by their event.

Unfortunately, doing so can be resource intensive. It requires serious live moderation and curation to uncover the best content, not to mention some kind of facility for easily displaying the curated “best-of” content on websites, timelines or even venue screens.

Step up, SocialWall.me.

How it Works

SocialWall.me uses an algorithm to automate the process of identifying the best, most on-brand content and puts it into an automated “best-of” feed.

It selects winning content by assessing posts for factors like image quality, the person doing the posting, the poster's social influence, the post’s engagement, and the content’s message/sentiment.

Users can choose from customisable templates to match their needs and easily integrate their SocialWall feed into websites, online timelines or in-venue displays.

SocialWall currently supports Facebook, Instagram, Twitter and Slack.

To learn more, visit SocialWall.me.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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