[SMK] Social Media Knowledge


Messenger comes Home

Facebook Messenger has come home.

The app has received a serious upgrade to its Home page as Facebook looks to boost chatter among its 900 million users.

Finding friends

Where the old Home page would display a simple list of conversations in descending order from most recently active, Facebook has broken it up into a handful of sections.

At the top of the screen remains a user's most recent conversations, while directly below that is a horizontal list of favourite friends who have dropped out of the recents list.

The ever-important Facebook birthday notification has also made its way over to Messenger, with friends' birthdays to be displayed under the favourites bar.

Maximising use

Facebook has also introduced a list of active friends, dragging it out from a menu in the People tab, in a bid to coax users into starting more conversations.

The Home refresh comes on the back of recent updates that added multi-platform Messenger emojis and re-introduced SMS capabilities to the Android app.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


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