[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Messenger joins the 1 billion club

Facebook has been busy beefing up Messenger this year, with a near constant stream of updates, tweaks, and (generally speaking), improvements.

Turns out its efforts have not been in vain. Messenger has just joined the 1 billion club, bringing Messenger into the hallowed company of Facebook, YouTube, and WhatsApp.

Billion Dollar Baby

Back in 2014 Messenger had a mere 200 million users. However once Facebook virtually forced users to use the service after cutting off support from its flagship app, numbers have exploded.

To celebrate the occasion, Facebook has released a balloon feature that adds animations to messages when using the balloon emoji.

Talk isn’t cheap

And how are 1 billion people using Messenger? Sending lots of photos and GIFs.

17 billion pics are shared every month on Messenger, and 22 million animated GIFs every day.

There are also close to 20,000 bots now roaming Messenger, up from 11,000 in July.

Business ice-breaker

Interestingly, brands are also embracing the platform.

Every month over 1 billion messages are exchanged between users and companies.
 

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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