Netflix has been a disruptor for many years, but its latest move comes straight from an old fashioned playbook.
Netflix is now targeting users with pre-roll ads, based on their viewing preferences.
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The 30 second pre-roll ads are now playing for select users before their show starts. At the moment, the ads are promoting upcoming Netflix series and movies.
The ads are supposed to show programs you’re interested in, based on viewing habits. If they don’t hit the mark, they can be skipped by fast-forwarding through.
The ads have been popping up on web, TV platforms, and game consoles.
Netflix isn’t exactly new to the practice of pre-roll ads. It tested video teasers back in 2015, and is constantly tinkering with the positioning of promotional content, both before and after streaming shows.
Netflix rivals such as HBO have long adopted similar practices.
While they might be another form of ads, if Netflix crunches the data correctly it could save you from the dreaded Netflix “Browsing Limbo”.