Here’s a piece of news that'll be music to the ears of many marketers: Spotify appears to be moving into more sponsored content.

Chorus of Approval

The music streaming giant is testing Sponsored Song ad units. And unlike Spotify’s existing banner ads, these ads appear in playlists.

The Sponsored Songs are targeted around your listening history, and can be instantly played and saved.

Out of Tune?

Sponsored Songs appear on Spotify’s free service, which is already peppered with radio ads that pop up between songs. And are frankly pretty annoying.

By giving brands the ability to introduce users to new singles, Spotify could make delivering ads more in tune for its 140 million users.

If not, there’s always the Opt Out button.

Is Spotify on song with its latest test? Let us know in the Comments.