[SMK] Social Media Knowledge


New Play Metrics explain Apps’ Organic Acquisitions

You can now get better metrics in the Play Console about how your Android apps get new users.

New to see

Play Console reports now separate ‘organic traffic’ in to segments that discovered the app through exploration (on the homepage, in category lists or in ‘related apps’ lists) and those who found it via search.

Click the ‘Search’ stat for a detailed breakdown of the terms that unearthed the app. It’ll reveal the search terms that prompt the most impressions of the app’s store listing, as well as which ones led to the most conversions (i.e. installs).

Also, you can now see when your app appears in listing previews, as shown when people search directly for your app or brand name. That figure will also now get added to your ‘total reported visits’, so expect that metric to get an artificial bump.

Stats in store

The new stats all relate to actions that users take on the Play Store. It includes valuable insights, but does not track users outside the platform.

Android Developers Blog recommend that the new features should feed into App Store Optimisation (ASO) strategy. Of course, that’s pretty darn similar to SEO, but with different levers and language for the more specialised platform.

Do you consider ASO a distinct specialisation?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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