Google is launching a new program meant to alleviate the dilemma of choosing an Android device right for the day-to-day business of your brand.

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To help point IT departments in the right direction, Google has unveiled the Android Enterprise Recommended program.

The program is based on a series of criteria, such as whether a device includes minimum Android 7.0+ hardware, support for bulk employments, and its capability to manage multiple profiles.

The new guided program also requires that manufacturers release security updates within a 90 day window. Though a large window, Google has stated this time range is likely to be refined.

Who’s signed up?

So far the list of manufacturers involved in the program consists of Google (obviously), Blackberry, Huawei, and LG. Samsung and HTC have not yet joined though its early.

The result has been favourable and Android will be adding more partner types, such as dedicated OEMs, mobile carriers, system integrators, and EMM providers.

Countering the “Bring Your Own Device” model, and as enterprise needs become more complicated, companies now have a rubric to follow and could see the rise of device partisanship. The race has begun.

What are your thoughts on a hand-holding program for device selection? Give us your thoughts in the comments below.