[SMK] Social Media Knowledge


LinkedIn shares latest US Workforce Report

With over 146 million workers in the US, LinkedIn has shared their latest insights regarding current workplace and hiring trends.

Work climate for Spring of 2018

Providing valuable insights into hiring, skills gaps, and migration trends throughout the United States, LinkedIn has released their monthly report with both National and City specific sections.

While the National section focuses on country-wide trends, City will continue to provide insight regarding local employment for 20 of US’s largest metro areas.

Hiring remains strong since a January spike, with February hiring at a 20.1% growth over 2017. Industries with the biggest year-over-year are aerospace (24.4%), engineering (19.4%), and financial services (18.8%).

New opportunities

Banks throughout New York City, Chicago, and L.A. are showing the greatest spike in hiring trading and investment skills, however the greatest growth is appearing in Kansas City, Salt Lake, Realeigh-Durham, San Antonio, and Austin.

A full list of trends can be found here as LinkedIn continues to prove itself a valuable commodity for perspective employees. Simply search by city to see what’s relevant to you.

Have you had success through LinkedIn’s data? Let us know in our comment section.


Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment