[SMK] Social Media Knowledge


LinkedIn shares latest US Workforce Report

With over 146 million workers in the US, LinkedIn has shared their latest insights regarding current workplace and hiring trends.

Work climate for Spring of 2018

Providing valuable insights into hiring, skills gaps, and migration trends throughout the United States, LinkedIn has released their monthly report with both National and City specific sections.

While the National section focuses on country-wide trends, City will continue to provide insight regarding local employment for 20 of US’s largest metro areas.

Hiring remains strong since a January spike, with February hiring at a 20.1% growth over 2017. Industries with the biggest year-over-year are aerospace (24.4%), engineering (19.4%), and financial services (18.8%).

New opportunities

Banks throughout New York City, Chicago, and L.A. are showing the greatest spike in hiring trading and investment skills, however the greatest growth is appearing in Kansas City, Salt Lake, Realeigh-Durham, San Antonio, and Austin.

A full list of trends can be found here as LinkedIn continues to prove itself a valuable commodity for perspective employees. Simply search by city to see what’s relevant to you.

Have you had success through LinkedIn’s data? Let us know in our comment section.


Learn with SMK through November

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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