Snapchat has unveiled three new advertising methods that exploit the popularity of its lenses and geofilters: World Lenses, Audience Lenses, and Smart Geofilters.
Snapchat already has Sponsored Lens, that can turn users’ selfies into ads—in a fun way.
The newly launched Sponsored World Lenses augment parts of the picture that are around the person. It decorates the world with snappy objects and floating, potentially interactive branded content.
Until now, Sponsored Lenses were country specific, but couldn’t be broken down any further than that.
With Audience Lenses, Snapchat lets advertisers target regionally, demographically, or through Snapchat’s lifestyle categories.
Snapchat’s Geofilters let users apply branded overlays to their images based on their location.
An update to this function now allows for the filters to be somewhat dynamic, incorporating metadata like state, city, postcode and the like.
Snapchat will be hoping the new tools can help turn the tide from its less than spectacular IPO.
How will you use these new advertising tools from Snapchat?
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.