Snapchat has unveiled three new advertising methods that exploit the popularity of its lenses and geofilters: World Lenses, Audience Lenses, and Smart Geofilters.
World Lenses
Snapchat already has Sponsored Lens, that can turn users’ selfies into ads—in a fun way.
The newly launched Sponsored World Lenses augment parts of the picture that are around the person. It decorates the world with snappy objects and floating, potentially interactive branded content.
Audience Lenses
Until now, Sponsored Lenses were country specific, but couldn’t be broken down any further than that.
With Audience Lenses, Snapchat lets advertisers target regionally, demographically, or through Snapchat’s lifestyle categories.
Smart Geofilters
Snapchat’s Geofilters let users apply branded overlays to their images based on their location.
An update to this function now allows for the filters to be somewhat dynamic, incorporating metadata like state, city, postcode and the like.
Snapchat will be hoping the new tools can help turn the tide from its less than spectacular IPO.
How will you use these new advertising tools from Snapchat?
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.
RECOMMENDED FOR YOU
Google Introduces New Generative AI Video Tools
Google has recently enhanced its creative tools by integrating…
Google has recently enhanced its creative tools by integrating…
Facebook Goes All In On Vertical Video
As the digital landscape evolves, Facebook’s introduction of a…
As the digital landscape evolves, Facebook’s introduction of a…
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…