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Pinterest Lens gets better in beta

Pinterest Lens, the ambitious visual discovery tool, has just got a bunch of updates.

Here’s what you need to know.

Lens a hand

Lens can now handle multiple objects at once.

For example, if your take a pic of your friend in her living room, Lens can now (theoretically) tell you where you bought her shoes, while offering design ideas based on that Danish coffee table in the background.

Lens is also getting smarter, thanks to user feedback. Over the past months savvy users have added a range of new items to the Lens library, including cashew nuts and glitter slime. Yum.

QR

Yes, QR codes are still a thing. Lens can now read QR codes, so pointing your phone at one will automatically lead to a linked website or Pinterest board. No need to tap.

Finally, iPhone users also get a shortcut to Lens that Android users have been playing around with for weeks.

While Lens is still in beta, Pinterest says an official launch is coming soon. Stay tuned.

Have you used Lens? Let us know how it went in the Comments. And whether cashew nuts were involved.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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