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Number Crunch: Mobile Marketing

Any casual glance around a public place will confirm we're all hooked on mobiles.

So it's no surprise that mobile marketing is a raging beast of a thing: constantly evolving, tweaking and testing new strategies to keep up with our unquenchable thirst for all things on-the-go.

Here's a few massive mobile stats around this monolith.

Billion dollar club

At present there are now 3.65 billion unique mobile users – that's over half the globe.

Of these, close to 2 billion own smartphones.

Mo' money

These are good times for mobile marketers.

In 2014 global mobile ad spend was US$31.9 billion, marking a 64.8% increase from previous years.

Significantly, this period was also the first time mobile display ads topped search. Mobile display ads are also the fastest growing segment in mobile marketing, posting a year-on-year increase of 88.1%.

By the end of 2016, global mobile ad spend is tipped to top US$100 billion.

Browsers

Over 71% of users browse retail apps before purchasing in-store, and one third of Australian smart phone users have purchased via a mobile device.

Mobile marketers are listening: 80% now use location-based advertising.

Geographic breakdown

With US$14.3 billion in mobile ad revenue, North America remains the biggest mobile market.

However the Asia-Pacific region is close behind with US$11.6 billion in mobile ad revenue. This is ahead of Europe's US$5.3 billion. 

Video

Mobile video is big business, with YouTube, Instagram, Vine, Facebook, Snapchat and Tumblr competing for eyeballs.

Indeed video now accounts for 55% of global mobile traffic.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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