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Number Crunch: Mobile Marketing

Any casual glance around a public place will confirm we're all hooked on mobiles.

So it's no surprise that mobile marketing is a raging beast of a thing: constantly evolving, tweaking and testing new strategies to keep up with our unquenchable thirst for all things on-the-go.

Here's a few massive mobile stats around this monolith.

Billion dollar club

At present there are now 3.65 billion unique mobile users – that's over half the globe.

Of these, close to 2 billion own smartphones.

Mo' money

These are good times for mobile marketers.

In 2014 global mobile ad spend was US$31.9 billion, marking a 64.8% increase from previous years.

Significantly, this period was also the first time mobile display ads topped search. Mobile display ads are also the fastest growing segment in mobile marketing, posting a year-on-year increase of 88.1%.

By the end of 2016, global mobile ad spend is tipped to top US$100 billion.

Browsers

Over 71% of users browse retail apps before purchasing in-store, and one third of Australian smart phone users have purchased via a mobile device.

Mobile marketers are listening: 80% now use location-based advertising.

Geographic breakdown

With US$14.3 billion in mobile ad revenue, North America remains the biggest mobile market.

However the Asia-Pacific region is close behind with US$11.6 billion in mobile ad revenue. This is ahead of Europe's US$5.3 billion. 

Video

Mobile video is big business, with YouTube, Instagram, Vine, Facebook, Snapchat and Tumblr competing for eyeballs.

Indeed video now accounts for 55% of global mobile traffic.
 

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