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Instagram Ads finally open to all brands

They say good things come to those who wait. Well, it's been a long time coming but Instagram ads are finally being rolled out globally.

Open for business

Instagram announced the news in a blog post.

"Over the past few months, we’ve been working to make ads on Instagram available to more types of businesses on a self-serve basis."

Step right up

Previously, Instagram had only partnered with large brands for advertising.

Instagram advertising is now available in 30 countries, with a global roll out on September 30.

That means brands will be able to begin marketing to Instagram's 300 million users via a series of new ad options including Marquee, a tool designed to garner engagement in a short tim frame around events such as product launches.

Video update

Landscape photo and video ads are also on offer, while video ads of up to 30 seconds in length are now available.

Previously, videos were capped at 15 seconds on Instagram – this new feature means brands will be able to use 30 second TVCs on the platform.

And all ads feature delivery and optimisation tools to ensure campaigns are tweaked to run across Facebook and Instagram. Let the frenzy begin.

Will you be using Instagram ads? If so let me know how in the comments.
 

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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