YouTube has entered the somewhat cut-throat, very lucrative world of online gaming with YouTube Gaming.

Game, set, match

YouTube Gaming features over 25,000 pages of game titles, promotional videos and in-game footage.

Gaming enthusiasts can view live-streams of gaming tournaments, and subscribe for updates and videos from game developers and YouTube content creators. 

YouTube Gaming profile pages matche the colour scheme of featured games.

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Content creators also have access to one touch live-streaming and real-time analytics for videos, while YouTube Gaming can be accessed via website or app.

The online gaming industry is worth US$1 billion annually.

Currently dominated by the likes of Xbox Live and Amazon Twitch, YouTube Gaming could offer brands a new way to up their game.

To find out more visit gaming.youtube.com.