[SMK] Social Media Knowledge


Number Crunch: Tablets 2016

Australia Day, 2010: Most people had never heard of a tablet computer.

A day later, Apple launched their first generation iPad. Six years on, tablets are all-but ubiquitous, and the market is still going strong.


By 2012, 24% of Aussies owned and used a tablet—making it equal #1 for tablet uptake with Spain.

At the same time, USA figures showed around 20% ownership.

Market Share

Up until 2012, Apple’s iPad and its iOS operating system owned over 50% of global market share.

Now, devices using the Android operating system take up more than two-thirds of the market.

Since 2010, Samsung has released 24 identifiably different models of Galaxy Tab. They lead the way for tablets running Android, with around 14% of the current market.

In the race between iOS and Android, Amazon’s Kindle has historically been the only significant outlier: it currently retains an 8% market share.

Previously considered uncompetitive, Microsoft got something right in 2015 with 8% of new tablets now running Windows10.

App Affluence

As on smartphones, the biggest money-spinning apps on the iPad are typically war games, led by Clash of Clans.

However, unlike smartphones, iPad users show a predilection for gambling apps. As of April 2016, 3 of the 20 top grossing iPad games are virtual casinos.

Market Size

The number of tablet users worldwide is projected to jump from 1 billion in 2015 to 1.51 billion in 2019.

Learn with SMK through August 2022

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August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

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