[SMK] Social Media Knowledge


Number Crunch: Tablets 2016

Australia Day, 2010: Most people had never heard of a tablet computer.

A day later, Apple launched their first generation iPad. Six years on, tablets are all-but ubiquitous, and the market is still going strong.


By 2012, 24% of Aussies owned and used a tablet—making it equal #1 for tablet uptake with Spain.

At the same time, USA figures showed around 20% ownership.

Market Share

Up until 2012, Apple’s iPad and its iOS operating system owned over 50% of global market share.

Now, devices using the Android operating system take up more than two-thirds of the market.

Since 2010, Samsung has released 24 identifiably different models of Galaxy Tab. They lead the way for tablets running Android, with around 14% of the current market.

In the race between iOS and Android, Amazon’s Kindle has historically been the only significant outlier: it currently retains an 8% market share.

Previously considered uncompetitive, Microsoft got something right in 2015 with 8% of new tablets now running Windows10.

App Affluence

As on smartphones, the biggest money-spinning apps on the iPad are typically war games, led by Clash of Clans.

However, unlike smartphones, iPad users show a predilection for gambling apps. As of April 2016, 3 of the 20 top grossing iPad games are virtual casinos.

Market Size

The number of tablet users worldwide is projected to jump from 1 billion in 2015 to 1.51 billion in 2019.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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