Australia Day, 2010: Most people had never heard of a tablet computer.
A day later, Apple launched their first generation iPad. Six years on, tablets are all-but ubiquitous, and the market is still going strong.
By 2012, 24% of Aussies owned and used a tablet—making it equal #1 for tablet uptake with Spain.
At the same time, USA figures showed around 20% ownership.
Up until 2012, Apple’s iPad and its iOS operating system owned over 50% of global market share.
Now, devices using the Android operating system take up more than two-thirds of the market.
Since 2010, Samsung has released 24 identifiably different models of Galaxy Tab. They lead the way for tablets running Android, with around 14% of the current market.
In the race between iOS and Android, Amazon’s Kindle has historically been the only significant outlier: it currently retains an 8% market share.
Previously considered uncompetitive, Microsoft got something right in 2015 with 8% of new tablets now running Windows10.
As on smartphones, the biggest money-spinning apps on the iPad are typically war games, led by Clash of Clans.
However, unlike smartphones, iPad users show a predilection for gambling apps. As of April 2016, 3 of the 20 top grossing iPad games are virtual casinos.
The number of tablet users worldwide is projected to jump from 1 billion in 2015 to 1.51 billion in 2019.