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Number Crunch: Video

They say if a picture says 1000 words, a video says 1 million. While that might be a slight exaggeration, it's no secret that video is becoming an important part of any digital marketing strategy.

YouTube's 1 billion users, Facebook gearing up for video ads, the rise of Instagram video and Vine: the signs are all pointing to video being the next big thing for social.

SMK takes a look into the fast moving world of video and digs up some juicy facts thanks to Jen Chicago.

SEO

Google loves websites with video content. This isn't because the boffins at Google are cinephiles, it's because they own YouTube. 

Web pages with optimised video are 53 times more likely to rank on the first page of search results than text-only web pages. 

Facebook

More than 12 million Australians have a Facebook account, over half of the population. And they like videos. 

Posts with video links get shared 12 times more often than text-only updates. 

Funny bone

Over two thirds (69 per cent) of internet users watch or download online videos. 

And it appears they like to laugh. Comedy is the most popular category of online video (50 per cent), followed by Educational (38 per cent) and Movies/TV shows (32 per cent). 

Retention

Consumers find online videos 38 per cent more memorable than traditional TV ads, while viewers are 64 per cent more likely to purchase after watching an online video. 

There's no accounting for taste

The most popular online video isn't Neil Armstrong landing on the moon or any milestone the has propelled humanity forward. 

It's of Korean singer Psy pontificating about the trendy Gangnam residents amid shots of scantily clad women and neighing horses.

Gangnam Style was the first YouTube video to surpass 1 billion hits, sailing past Justin Bieber's Baby.   

To find out more visit jenchicago.com.

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SMK Editor

SMK Editor

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