[SMK] Social Media Knowledge


Pinterest Shopping Analytics Breakdown

Pinterest has released the latest numbers regarding online shopping through their popular hobby-centred app.

90% of weekly users purchased online

Inspiring images and personalised recommendations are being sited as Pinterest’s main success when it comes to the app’s purchase influence.

Having surveyed over 4000 weekly Pinners, it's clear that Pinterest is shaping which products are being bought, brand loyalty, and the amount willing to be spent.

Pins from official brands have been classified as useful by more than 78%, with many using Pinterest lists in-store to verify purchase decisions.

Advertisers getting Pinterest(ed)

New ad campaigns are reaching consumers with greater success with numbers such as:

  • 60% of consumers getting their ideas to buy thanks to Pinterest.
  • 72% saying Pinterest inspired them to shop when they weren’t intending to.
  • 70% discovering completely new products.
  • 90% of Pinners saying the app helps them decide what to buy.
  • 78% finding it useful to view new brand specific content.
  • 66% making purchases after seeing a brand through Pinterest.

Pinterest is seeing a revolution in shopping with 33% more influence than Facebook, 71% more than Snapchat, and a whopping 200% more than Twitter.

How do you make purchases or discover new products? How do these stats stack up to you? Give us your thoughts in the comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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