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DIGITAL MARKETING NEWS

Pinterest Shopping Analytics Breakdown

Pinterest has released the latest numbers regarding online shopping through their popular hobby-centred app.

90% of weekly users purchased online

Inspiring images and personalised recommendations are being sited as Pinterest’s main success when it comes to the app’s purchase influence.

Having surveyed over 4000 weekly Pinners, it's clear that Pinterest is shaping which products are being bought, brand loyalty, and the amount willing to be spent.

Pins from official brands have been classified as useful by more than 78%, with many using Pinterest lists in-store to verify purchase decisions.

Advertisers getting Pinterest(ed)

New ad campaigns are reaching consumers with greater success with numbers such as:

  • 60% of consumers getting their ideas to buy thanks to Pinterest.
  • 72% saying Pinterest inspired them to shop when they weren’t intending to.
  • 70% discovering completely new products.
  • 90% of Pinners saying the app helps them decide what to buy.
  • 78% finding it useful to view new brand specific content.
  • 66% making purchases after seeing a brand through Pinterest.

Pinterest is seeing a revolution in shopping with 33% more influence than Facebook, 71% more than Snapchat, and a whopping 200% more than Twitter.

How do you make purchases or discover new products? How do these stats stack up to you? Give us your thoughts in the comments below.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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