Popular browsing site Product Hunt now gives shopper a way to nab that perfect item: a big shiny Buy Button.

Buy In

Product Hunt's e-commerce shop now lets shoppers purchase goods without leaving the site's eco-system.

Powered by Stripe, the button appears next to featured items. However at the moment the selection is somewhat limited – only six items are up for grabs.

These include a durable umbrella and Apple charger adaptor.

Pay to play

As the system matures Product Hunt aims to add more items to it e-commerce shop, and bring the functionality to mobile users.

With Amazon steaming through online retail and delivery, expect to see more niche players like Product Hunt offering their own take on more bespoke items.