Following upheavals in Facebook's News Feed and adding a “Breaking News” section, advertisers are taking a fresh look at advertising through Pinterest.
Referral traffic finds new highway
As Facebook continues to fine-tune and retool its many label platforms, Pinterest is becoming the new frontier for advertisers.
Last year, Pinterest and Instagram expanded as sources of traffic with online scrapbooking representing nearly 8% of publishers’ social media penetration.
Up 4.5% since 2016, social traffic on Pinterest demonstrated new waves in social media marketing, claiming more than 200 million active monthly users for a platform not even a decade old.
According to Regina Buckley, GM of Lifestyle and SVP for Meredith, Pinterest is on pace to surpass Snapchat and Facebook in being a viable long-term marketing partner.
The sites growing referral has spread to companies like PureWow depending heavily on Pinterest for market reach and penetration. BuzzFeed has also found the platform an excellent way to recycle previous posts.
How the dynamic may evolve is still unclear but Pinterest remains a significant driver in traffic and feeding advertisers’ thirst for more reach. Though early to say, Pinterest could be the new frontier in a post-Facebook dominated marketing world.
Do you think Pinterest has what it takes to be the new top dog in online marketing? We want to know what you think in our comment section.