[SMK] Social Media Knowledge


Publishers look to Pinterest following Facebook News-Feed Fail

Following upheavals in Facebook's News Feed and adding a “Breaking News” section, advertisers are taking a fresh look at advertising through Pinterest.

Referral traffic finds new highway

As Facebook continues to fine-tune and retool its many label platforms, Pinterest is becoming the new frontier for advertisers.

Last year, Pinterest and Instagram expanded as sources of traffic with online scrapbooking representing nearly 8% of publishers’ social media penetration.

Up 4.5% since 2016, social traffic on Pinterest demonstrated new waves in social media marketing, claiming more than 200 million active monthly users for a platform not even a decade old.

Pinterest-centric ads

According to Regina Buckley, GM of Lifestyle and SVP for Meredith, Pinterest is on pace to surpass Snapchat and Facebook in being a viable long-term marketing partner.

The sites growing referral has spread to companies like PureWow depending heavily on Pinterest for market reach and penetration. BuzzFeed has also found the platform an excellent way to recycle previous posts.

How the dynamic may evolve is still unclear but Pinterest remains a significant driver in traffic and feeding advertisers’ thirst for more reach. Though early to say, Pinterest could be the new frontier in a post-Facebook dominated marketing world.

Do you think Pinterest has what it takes to be the new top dog in online marketing? We want to know what you think in our comment section.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment