[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Red’s dead. Here’s YouTube Premium

YouTube Premium is sort of a rebrand of YouTube Red, but it comes at a time when the service is restructuring too. Australia and New Zealand are among five countries to get it first.

Now, it is two

The rise of YouTube Premium in promotions signals the end of the Red brand. At the same time as that happens, another new service is also coming out: YouTube Music.

So, how is this YouTube puzzle going to fit together?

Originals, music and no ads

YouTube Premium is going to have three main selling points:

–         Access to all YouTube Originals

–         Ad-free, background and offline access to standard YouTube media

–         Access to the new YouTube Music streaming service

YouTube Premium is being priced at US$11.99 per month.

Music is everything

YouTube Music is also being launched as a standalone subscription service. It’s being touted as ‘a new music streaming service made for music on top of the magic of YouTube’.

To get YouTube Music without the Originals and ad-free standard access, its marginally cheaper, at US$9.99.

An overlapping service—Google Play Music—has announced via Twitter that it’ll give its subscribers free access to both YouTube Premium and Music Premium.

Will the new stepped pricing plan and branded music streaming integration help Premium do better than Red?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through August

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Data Driven Design Masterclass on Thursdays from 10 am – 12 pm AEST

2023 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

Leave a Comment

RECOMMENDED FOR YOU