In the wake of the Cambridge Analytica fallout, it appears Facebook users have not made significant changes to their security settings.

Change is hard

The Wall Street Journal reported that, by and large, Facebook users haven’t actually changed their privacy settings. Facebook's healthy $12 billion revenue postings back up the 'business as usual' vibe.

According to Carolyn Everson, Facebook VP of global marketing solutions, “We have not seen wild changes in behaviour with people saying I’m not going to share my data with Facebook anymore.”

Everson also said that Facebook did not foresee any necessity to make major changes to its business model regarding ad sales.

The high court speaks

Meanwhile, the US Congress is hard at work writing new legislation focused on boosting consumer privacy protections.

Two senators have introduced the CONSENT Act, outlining the FTC’s suggested ability to enforce privacy standards targeted towards online platforms.

Mark Zuckerberg has since agreed to work with Congress, following his testimony before the Senate and House committee. What this means for the future of targeted advertising is anyone’s guess.

Are you surprised that habits haven’t changed? Do you feel the controversy will not impact Facebook’s bottom line? Tell us what you think in the comments below.