[SMK] Social Media Knowledge


Report: Despite everything, Facebook users Habits largely Unchanged

In the wake of the Cambridge Analytica fallout, it appears Facebook users have not made significant changes to their security settings.

Change is hard

The Wall Street Journal reported that, by and large, Facebook users haven’t actually changed their privacy settings. Facebook's healthy $12 billion revenue postings back up the 'business as usual' vibe.

According to Carolyn Everson, Facebook VP of global marketing solutions, “We have not seen wild changes in behaviour with people saying I’m not going to share my data with Facebook anymore.”

Everson also said that Facebook did not foresee any necessity to make major changes to its business model regarding ad sales.

The high court speaks

Meanwhile, the US Congress is hard at work writing new legislation focused on boosting consumer privacy protections.

Two senators have introduced the CONSENT Act, outlining the FTC’s suggested ability to enforce privacy standards targeted towards online platforms.

Mark Zuckerberg has since agreed to work with Congress, following his testimony before the Senate and House committee. What this means for the future of targeted advertising is anyone’s guess.

Are you surprised that habits haven’t changed? Do you feel the controversy will not impact Facebook’s bottom line? Tell us what you think in the comments below.

Learn with SMK through July

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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