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Report: Gen Xers love social more than Millennials

While millennials are often considered the movers and shakers of social, a new study shows that Generation Xers are even more engaged. Rad!

Totally Tubular

The recent Nielsen report reveals that Gen Xers (35 – 49 years) spend more time on social than millennials.

The average Gen Xer spends seven hours on social every week, ahead of millennials on six hours.

Ladies first

Female Gen Xers are most active, typically spending 25% of their online time on social media, compared to 19% for males.

They're also more likely to engage with TV across social platforms and devices.

Buy in

It's worth noting 39% of Gen Xers believe social is an important resource for discovering products and services, preferably through unbiased reviews.

While 35% deem discounts as important, including exclusive offers and coupons.

Gen Xers are pretty loyal too. Close to one third find supporting their favourite brands somewhat to very important.

And they're also get cheesy 80s references in posts. Cowabunga.

To read the full report visit nielsen.com.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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