[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Report: Gen Xers love social more than Millennials

While millennials are often considered the movers and shakers of social, a new study shows that Generation Xers are even more engaged. Rad!

Totally Tubular

The recent Nielsen report reveals that Gen Xers (35 – 49 years) spend more time on social than millennials.

The average Gen Xer spends seven hours on social every week, ahead of millennials on six hours.

Ladies first

Female Gen Xers are most active, typically spending 25% of their online time on social media, compared to 19% for males.

They're also more likely to engage with TV across social platforms and devices.

Buy in

It's worth noting 39% of Gen Xers believe social is an important resource for discovering products and services, preferably through unbiased reviews.

While 35% deem discounts as important, including exclusive offers and coupons.

Gen Xers are pretty loyal too. Close to one third find supporting their favourite brands somewhat to very important.

And they're also get cheesy 80s references in posts. Cowabunga.

To read the full report visit nielsen.com.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU