While millennials are often considered the movers and shakers of social, a new study shows that Generation Xers are even more engaged. Rad!

Totally Tubular

The recent Nielsen report reveals that Gen Xers (35 – 49 years) spend more time on social than millennials.

The average Gen Xer spends seven hours on social every week, ahead of millennials on six hours.

Ladies first

Female Gen Xers are most active, typically spending 25% of their online time on social media, compared to 19% for males.

They're also more likely to engage with TV across social platforms and devices.

Buy in

It's worth noting 39% of Gen Xers believe social is an important resource for discovering products and services, preferably through unbiased reviews.

While 35% deem discounts as important, including exclusive offers and coupons.

Gen Xers are pretty loyal too. Close to one third find supporting their favourite brands somewhat to very important.

And they're also get cheesy 80s references in posts. Cowabunga.

To read the full report visit nielsen.com.