[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook updates Anti-Discrimination Ad Policies

Advertisers using Facebook will no longer be able to specifically target demographics based on sex, gender, or “ethnic affinity.”

On Notice

Facebook recently found itself in hot water at the discovery of its long-adopted practice of excluding ads promoting housing, credit, and employment opportunities based on one’s ethnicity, among many other discriminatory factors.

The outcome generated by this initiative will most greatly impact African-American, Asian American and US Hispanic communities.

Creed and colour capsize ad-culture

In response to public outrage, Facebook has updated its policies having collaborated with civil rights leaders and policy makers in generating critical feedback on redesigning the nature of online ad-culture.

The social network is looking to be proactive as well as reactive, having designed complementary tools that identify housing, credit, and employment ads being made inaccessible based on personal characteristics.

The shift in restrictions to discriminatory advertising could mark a change in how businesses reach out to key demographics. The new online culture will take some remolding in the wake of losing specific analytics but could also reach new consumers previously off the radar.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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