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Report: Global Digital Snapshot Spring 2015

It’s a big digital world out there, growing and evolving at a fantastic pace.

A new report has taken a global digital snapshot and come up with some surprising results. Read on the find out more.

Digital Planet

The Global Digital Snapshot August 2015 report from We Are Social looks at digital, mobile and social around the world.

It found that there are now 3.1 billion active internet users, making up 43% of the planet’s total population. This marks a 7.6% year-on-year growth.

Over the past year 225 million people used the internet for the first time, or 600,000 new users every day.

Social butterflies

There are now 2.2 billion active social media users on planet Earth.

Facebook continues to lead the pack by a country mile, with over 1.5 billion users. And there are no signs Facebook’s lead will slacken anytime soon.

Over the past year the social network added 180 million new users – that’s around six every second.

Facebook Messenger is actually the fourth most popular social network, with 700 million users.

Other notable entrants include WhatsApp (#3 with 800m users) and Twitter (#7 with 316m users).

Instagram, Skype and Badu tied for eight position with 300m users each.

Mobile is mega

The report revealed there are now 3.7 billion unique mobile users, accounting for 51% of the global population.

There are also 1.9 billion active mobile social users, marking a robust rise of 23% year-on-year.

This growth has been stream-rolled by smartphones, which now account for 40% of the world’s active handsets.

To read the full report visit wearesocial.net/blog.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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