[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook takes on Google, launches Universal Search

Facebook has revealed a massive increase to its search functionality – with all 2 trillion of its publicly listed posts are now searchable.

Needle in a haystack

Facebook announced the news in a blog post.

"Today, we’re updating Facebook Search so that in addition to friends and family, you can find out what the world is saying about topics that matter to you."

Compass

However Facebook isn’t just flicking a switch with its data dump. The search function will sort results and arrange them according to topics and sources.

For example, if you’re searching for an event like the Melbourne Cup, news outlets such as The Age will be shown first, followed by related posts from friends.

Below that will be aggregated links from third-party websites.

Google get punch

And here’s the kicker that might be making Google nervous.

Each search result will be personalised to the user, based on 200 points of information covering everything from Pages you like to personal information and search habits.

Data which could be very lucrative to sell targeted ads against.

While Facebook’s previous forays into search haven’t faired so well (remember Facebook Signal?) it’s serious about search.

And with 1.5 billion Facebook search queries being processed every day, expect the heat to ramp up on Google.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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