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Report: Global Digital Snapshot Spring 2015

It’s a big digital world out there, growing and evolving at a fantastic pace.

A new report has taken a global digital snapshot and come up with some surprising results. Read on the find out more.

Digital Planet

The Global Digital Snapshot August 2015 report from We Are Social looks at digital, mobile and social around the world.

It found that there are now 3.1 billion active internet users, making up 43% of the planet’s total population. This marks a 7.6% year-on-year growth.

Over the past year 225 million people used the internet for the first time, or 600,000 new users every day.

Social butterflies

There are now 2.2 billion active social media users on planet Earth.

Facebook continues to lead the pack by a country mile, with over 1.5 billion users. And there are no signs Facebook’s lead will slacken anytime soon.

Over the past year the social network added 180 million new users – that’s around six every second.

Facebook Messenger is actually the fourth most popular social network, with 700 million users.

Other notable entrants include WhatsApp (#3 with 800m users) and Twitter (#7 with 316m users).

Instagram, Skype and Badu tied for eight position with 300m users each.

Mobile is mega

The report revealed there are now 3.7 billion unique mobile users, accounting for 51% of the global population.

There are also 1.9 billion active mobile social users, marking a robust rise of 23% year-on-year.

This growth has been stream-rolled by smartphones, which now account for 40% of the world’s active handsets.

To read the full report visit wearesocial.net/blog.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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