[SMK] Social Media Knowledge


Report: Netflix winning app revenue wars

Sensor Tower has announced Netflix as reigning champion of the App Store, grossing more than any other app for three quarters in a row.

Non-game app competition

According to the report, total consumer spend in non-game apps for Q2 2017 reached $2.43 billion.

In the same fiscal quarter, Netflix mobile revenue was about $153 million. If my eighth-grade math still serves me well, that’s means Netflix has a bit over 6% of the non-game app pie.

In fact, with consecutive periods of killing it, the year-on-year mobile revenue growth for Netflix is around 233%.

Play makes gains on Apple

Another interesting stat to come out of the Sensor Tower report was that revenue growth from Google Play was very strong, rising year-on-year from $294 million to $506 million. That’s a huge 72%.

Apple also grew, but it only managed 52%, rising from $1.3 billion to $1.9 billion.

Tinder: the honourable mention

The report also shows that dating app Tinder is going gangbusters too. On the global charts, it ranks second for non-game app revenue on the App Store, third on Google Play, and second overall.

Will an onslaught of mobile video competition bring Netflix back to the crowd, or has the streaming supergiant established an insurmountable lead?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through April

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment