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DIGITAL MARKETING NEWS

Report: Netflix winning app revenue wars

Sensor Tower has announced Netflix as reigning champion of the App Store, grossing more than any other app for three quarters in a row.

Non-game app competition

According to the report, total consumer spend in non-game apps for Q2 2017 reached $2.43 billion.

In the same fiscal quarter, Netflix mobile revenue was about $153 million. If my eighth-grade math still serves me well, that’s means Netflix has a bit over 6% of the non-game app pie.

In fact, with consecutive periods of killing it, the year-on-year mobile revenue growth for Netflix is around 233%.

Play makes gains on Apple

Another interesting stat to come out of the Sensor Tower report was that revenue growth from Google Play was very strong, rising year-on-year from $294 million to $506 million. That’s a huge 72%.

Apple also grew, but it only managed 52%, rising from $1.3 billion to $1.9 billion.

Tinder: the honourable mention

The report also shows that dating app Tinder is going gangbusters too. On the global charts, it ranks second for non-game app revenue on the App Store, third on Google Play, and second overall.

Will an onslaught of mobile video competition bring Netflix back to the crowd, or has the streaming supergiant established an insurmountable lead?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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