[SMK] Social Media Knowledge


Facebook stats worth knowing

Facebook has recently posted their top valuable facts as of July 2017 to shed light regarding return on investments and strategies to greater marketing success.

Crunching the numbers

Facebook has overtaken US traditional ad revenue for the first time with Google trailing in second, marking a major shift in digital marketing.

The company has seen an 18% increase in users, year over year, marking the social media platform as a major force to be reckoned with. In Europe alone, more than 307 million monthly users engage Facebook.

With the new ad super power not simply relegated to success in the US, Facebook has cemented themselves as a major global market.

Success for all ages

Users between 25 and 35 years of age is their most common demographic, a versatile range lending itself to businesses of all kinds, and five new profiles are created every second.

What’s more, 76% of women are engaging the platform along with 66% of males, and these are global numbers.

Every minute 510,000 comments are posted, 293,000 statuses are updated, along with 136,000 photos updated. That's a lot of traffic.

42% of marketers have come to site Facebook as being essential to their business and the number is likely to grow. WhatsApp (500 million), Twitter (284 million) and Instagram (200 million) do not even come close to Facebook’s 1.94 billion active users.

Do these numbers feel right to you? Do you believe Facebook to be the most essential marketing tool? Let us know what you think in the comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment