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RIP Facebook M

Facebook is pulling the plug on M, its virtual assistant that existed for a few years somewhere deep inside Messenger.

M to M

Facebook first launched M in beta in August 2015 – the concept was an assistant that used human workers to train and improve its AI. M could theoretically do everything from booking dinner reservations to gift recommendations.

Over time, it was expected that M's AI would improve to the point where it could be widely rolled out.

However that never happened, and after 2.5 years M only every reached some 2000 users in California.

Glass half full

Putting a positive spin on things, Facebook says it has "learned a lot" from the M experiment.

While M may might no more, Facebook is still letting brands create their own chatbots on Messenger. Let's see what they come up with next.

Do you use chatbots for your business? Let us know how in the comments.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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