[SMK] Social Media Knowledge


LinkedIn: Most Promising Jobs 2018

Hold onto your hats: LinkedIn has released data on the most promising jobs and in-demand skills of 2018. 

Position Vacant

The good news is that you don't need to be a tech head to get ahead. LinkedIn surveyed 2000 business leaders, and over half (57%) said soft skills are more important than hard skills.

The most in-demand soft skills currently are leadership, communication, collaboration, and time management. 

On the flip side, the most desirable hard skills are Cloud and Distributed Computing, Statistical Analysis and Data Mining, and Middleware and Integration Software.

Lead On

In terms of actual jobs, LinkedIn reckons Engagement Lead is top of the pack. This position has seen job openings grow by a staggering 425% year-on-year.

Coming in second place is Software Engineering Manager (38% YoY growth), followed by Customer Service Manager. 

Other highlights on the top ten list include Sales Director (#5), Program Manager (#7), and Data Scientist (#9). Is your position on the list?

To read the full list visit blog.linkedin.com.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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