[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Selfie styles on video with Kombie

New app Kombie is taking selfies in a very Snapchat direction, and maybe beyond. Co-created by Baz Palmer (of Hunters & Collectors fame), it lets selfie snappers step into existing videos with relatively easy edits and transitions.

In the action

So consumers can put themselves into a scene, participate in a meme, and get a sense of sharing the spotlight.

It looks good for fun, sharable films in an instant. Users just need to download the app, select a clip they want to combine with, and a few seconds of their own footage to splice in.

Places to go

Presently, Kombie output saves to the devices media files folder. Sharing it to social is straightforward, but not yet integrated in-app.

Kombie is available in Apple’s App Store, with an Android equivalent promised soon.

Practical potential

Brands willing to invite Kombie clip-makers to toy with their videos will sense viral potential.

Creating videos that people want to insert themselves into will be one tricky part, while encouraging engagement will be the next hurdle. As yet, Kombie has no clear way to help this happen—neither free nor sponsored.

If the app catches on with consumers, hopefully they’ll remedy this ASAP.

Can you imagine Kombie clips spreading the word for your brand?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment