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DIGITAL MARKETING NEWS

Slack tightens its game

Building on its success as a project management app, Slack is moving beyond its project style platform to bring larger scale organisation to big companies.

Beefed up security

In what is being called the Slack Enterprise Grid, companies with hundreds of thousands of employees, with stricter compliance guidelines, will be able to manage Slack at scale.

The Slack Enterprise Grid brings the app’s familiar search and direct messaging interface to a larger framework, along with the addition of shared channels between unlimited workspaces.

Slack’s foray into larger scale adoption is made possible due to added regulatory approvals. Enterprises such as Pay Pal, IBM, and Capital One have been utilising the advanced platform for months.

Premium service must compete with free

According to Slack CEO and co-founder Noah Weiss, the company is expecting approximately $150 million in annual revenue, thanks to 38,000 paying companies.

However, this also brings them to a new plateau, shoulder to shoulder with Microsoft and Facebook.

Microsoft Team is already utilised by major companies across all industries due to its accessibility at a zero price point.

Slack will have to demonstrate its versatility in a fairly saturated market, that said, brand loyalty may provide Slack Enterprise Grid a boost, as many start-ups are already accustomed to the Slack interface. Time will tell.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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