[SMK] Social Media Knowledge


Slack tightens its game

Building on its success as a project management app, Slack is moving beyond its project style platform to bring larger scale organisation to big companies.

Beefed up security

In what is being called the Slack Enterprise Grid, companies with hundreds of thousands of employees, with stricter compliance guidelines, will be able to manage Slack at scale.

The Slack Enterprise Grid brings the app’s familiar search and direct messaging interface to a larger framework, along with the addition of shared channels between unlimited workspaces.

Slack’s foray into larger scale adoption is made possible due to added regulatory approvals. Enterprises such as Pay Pal, IBM, and Capital One have been utilising the advanced platform for months.

Premium service must compete with free

According to Slack CEO and co-founder Noah Weiss, the company is expecting approximately $150 million in annual revenue, thanks to 38,000 paying companies.

However, this also brings them to a new plateau, shoulder to shoulder with Microsoft and Facebook.

Microsoft Team is already utilised by major companies across all industries due to its accessibility at a zero price point.

Slack will have to demonstrate its versatility in a fairly saturated market, that said, brand loyalty may provide Slack Enterprise Grid a boost, as many start-ups are already accustomed to the Slack interface. Time will tell.

Learn with SMK through June

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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