[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Holo puts celebs in your lens

Holo is an app that uses augmented reality principles to realistically embed celebrities, memes and zombies into people’s personal photos and videos.

Tango only…for now

Slated for official release later in the year, a Beta version of the Holo app has been available through the Android Play store since December.

The Beta version that’s currently-available only works on devices that use Tango technology—the augmented reality computing platform developed by Google. The Tango hardware requirement restricts the test-market quite severely at present, so it’s only available to select high-end devices like the Lenovo Phab 2.

There are reports that the hardware limitations will be lifted either at or shortly after the official launch date. Then, the app will be able to run on a broader range of devices.

Antipodean Ingenuity

The app is the brainchild of 8i—a start-up from New Zealand that has since expanded into LA. They’ve assembled a high-profile team to work on the project and just landed around $27 Million in funding from big-name investors to develop and distribute their idea further.

With the burst of new funds, it seems 8i is about ready to lift the lid on their offering, despite still being officially in Beta testing mode. They have refreshed their website and posted a new Holo promo video to YouTube.

If Holo hits the mainstream, it could make quirky the new normal. There are even greater implications when one considers other potential uses for the technology. It’s yet another sign that augmented reality is on the rise.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment