In its constant quest to make content and ads more targeted, Facebook now wants to make the news feed customised.
News Grab
Select mobile Facebookers are now able to separate their news feed into categories including TV and movies, food, travel, and music.
Feeds can be further tweaked by adding sub-genres to these categories. For example, Air Travel and Backpacking can be added to the Travel category.
Sweet spot?
After selecting your categories, the news feed will begin populating content with relevant tags.
While customisable feeds are still being trialled, it re-enforces Facebook's need to keep the increasingly cluttered news feed relevant – both for users and advertisers.
RECOMMENDED FOR YOU
LinkedIn Launches Sponsored Newsletters
LinkedIn’s expanding its sponsored articles ad option to sponsored…
LinkedIn’s expanding its sponsored articles ad option to sponsored…
Facebook Pages With 10k Followers Get Broadcast Channel Access
Meta has announced an exciting expansion of its Broadcast…
Meta has announced an exciting expansion of its Broadcast…
Google Ads Unveils New Keyword Targeting Updates
Google Ads has announced several updates aimed at enhancing…
Google Ads has announced several updates aimed at enhancing…