[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook looks to customise the News Feed

In its constant quest to make content and ads more targeted, Facebook now wants to make the news feed customised.

News Grab

Select mobile Facebookers are now able to separate their news feed into categories including TV and movies, food, travel, and music.

Feeds can be further tweaked by adding sub-genres to these categories. For example, Air Travel and Backpacking can be added to the Travel category.

Sweet spot?

After selecting your categories, the news feed will begin populating content with relevant tags.

While customisable feeds are still being trialled, it re-enforces Facebook's need to keep the increasingly cluttered news feed relevant – both for users and advertisers. 
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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