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DIGITAL MARKETING NEWS

Facebook looks to customise the News Feed

February 11, 2022

In its constant quest to make content and ads more targeted, Facebook now wants to make the news feed customised.

News Grab

Select mobile Facebookers are now able to separate their news feed into categories including TV and movies, food, travel, and music.

Feeds can be further tweaked by adding sub-genres to these categories. For example, Air Travel and Backpacking can be added to the Travel category.

Sweet spot?

After selecting your categories, the news feed will begin populating content with relevant tags.

While customisable feeds are still being trialled, it re-enforces Facebook's need to keep the increasingly cluttered news feed relevant – both for users and advertisers. 
 

Learn with SMK W/C 4th July 2022

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SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

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