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Snapchat Aussie usage stats revealed

Snapchat has just announced its first ever Australian usage stats.

It turns out four million Aussies are busy Snapping every day.

Snap that

Almost one third of these users are aged 18 – 24 years, followed by 25 – 34 years (28%), and 35+ (18%).

Its active daily user count places Snapchat around the same level as LinkedIn in Australia. 

Instagram currently has 5 million daily active users, but Snapchat is rapidly closing the gap.

Square eyes

The figures come as part of a broader release around the platform's global figures.

Snapchat now has 150 million users worldwide. Interestingly, two thirds of Snappers create content – a massive percentage of active and engaged users.

Collectively they're sending one billion Snaps every day, and watching over 10 billions videos every 24 hours.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
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