[SMK] Social Media Knowledge


Facebook: How to boost brand loyalty

Who says brand loyalty is dead? A new study from Facebook suggests the opposite is true, even among millennials.

True love?

Facebook IQ surveyed 14,700 adults in the US, looking at loyalty across the Auto Insurance, Airlines, Hotels, Grocery, and Restaurant industries.

It turns out 77% of respondents return to the same brand regularly.

Thicker than water?

Interestingly, 37%  of those surveyed say they buy regularly from one brand out of loyalty (Brand Loyalists). While 40% of those surveyed buy regularly from the same brand, but not out of loyalty to that brand (Repeat Purchasers).

Brand Loyalists are driven by emotive and experiential qualities, including trust and service. Repeat Purchasers are more interested in factors such as price and convenience.

Read my lips

Loyalty runs across demographics. Millennials are just as likely as Boomers to be loyal to a brand, and are in fact 1.75X more likely to be brand-loyal. 

Finally, Facebook and Instagram users are more likely to be Brand Loyalists.

Users who visit Facebook at least five times a day are 1.25X more likely to be Brand Loyalists than those that log on once a month.

Similar figures apply for Instagram.

If you'd like to find out more about building brand loyalty visit insights.fb.com.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment