[SMK] Social Media Knowledge


Facebook: How to boost brand loyalty

Who says brand loyalty is dead? A new study from Facebook suggests the opposite is true, even among millennials.

True love?

Facebook IQ surveyed 14,700 adults in the US, looking at loyalty across the Auto Insurance, Airlines, Hotels, Grocery, and Restaurant industries.

It turns out 77% of respondents return to the same brand regularly.

Thicker than water?

Interestingly, 37%  of those surveyed say they buy regularly from one brand out of loyalty (Brand Loyalists). While 40% of those surveyed buy regularly from the same brand, but not out of loyalty to that brand (Repeat Purchasers).

Brand Loyalists are driven by emotive and experiential qualities, including trust and service. Repeat Purchasers are more interested in factors such as price and convenience.

Read my lips

Loyalty runs across demographics. Millennials are just as likely as Boomers to be loyal to a brand, and are in fact 1.75X more likely to be brand-loyal. 

Finally, Facebook and Instagram users are more likely to be Brand Loyalists.

Users who visit Facebook at least five times a day are 1.25X more likely to be Brand Loyalists than those that log on once a month.

Similar figures apply for Instagram.

If you'd like to find out more about building brand loyalty visit insights.fb.com.

Learn with SMK through July

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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