Snapchat has just announced its first ever Australian usage stats.
It turns out four million Aussies are busy Snapping every day.
Almost one third of these users are aged 18 – 24 years, followed by 25 – 34 years (28%), and 35+ (18%).
Its active daily user count places Snapchat around the same level as LinkedIn in Australia.
Instagram currently has 5 million daily active users, but Snapchat is rapidly closing the gap.
The figures come as part of a broader release around the platform's global figures.
Snapchat now has 150 million users worldwide. Interestingly, two thirds of Snappers create content – a massive percentage of active and engaged users.
Collectively they're sending one billion Snaps every day, and watching over 10 billions videos every 24 hours.