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DIGITAL MARKETING NEWS

Snapchat Aussie usage stats revealed

Snapchat has just announced its first ever Australian usage stats.

It turns out four million Aussies are busy Snapping every day.

Snap that

Almost one third of these users are aged 18 – 24 years, followed by 25 – 34 years (28%), and 35+ (18%).

Its active daily user count places Snapchat around the same level as LinkedIn in Australia. 

Instagram currently has 5 million daily active users, but Snapchat is rapidly closing the gap.

Square eyes

The figures come as part of a broader release around the platform's global figures.

Snapchat now has 150 million users worldwide. Interestingly, two thirds of Snappers create content – a massive percentage of active and engaged users.

Collectively they're sending one billion Snaps every day, and watching over 10 billions videos every 24 hours.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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