[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Social Media and 360s: How it can work

Social media can be used for more than just engaging likers and referring traffic.

We regularly use our Facebook pages to create what we call 360s. A 360 is a story that uses content created on Facebook.

For example, we will create a post on Facebook, the content (comments or photos) on that post are then used for the story either online and/or in print.

We then take this story back to our Facebook page, completing the process hence the name 360.

Runs on the board

Through 360s we encourage our audience to be part of the newsgathering process.

They reflect in real time what our audience is talking about on social media.

We build more useful stories from the advice of our readers, and in turn our readers love seeing the content they create.

360s are a great way to engage your audience and create timeless content.

We use them for listicles, photo spreads or top 10 recommendations.

Case study

Here is an example of one of our most successful 360s.

It started with a post asking people to share photos of their cake creations.

We received hundreds of cake photos on this post. We took these photos and wrote a story for online, embedding some of the contributed photos in the story and creating a photo gallery with more.

We then interviewed a member of our audience who shared photos of her cakes and did another story on her with video.

This story, along with a selection of other contributed cake photos ran in print.

We then took the story back to Facebook, sharing with our audience the content they helped create, the content they were a part of.

ABOUT THE AUTHOR
Alexia Purcell is the social media editor for News Corp Australia’s News Regional Media. She is an internationally recognised social media expert, journalist, university lecturer and speaker. You can connect with Alexia on Facebook at facebook.com/alexiajpurcell.
 

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment