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Sponsored Messages coming to Messenger

Facebook continues to open Messenger up to brands, whether users are asking for it or not.

This time, it's sponsored messages getting attention.

Get the message?

Sponsored messages were first launched a year ago, but was only available to select brands.

Now Facebook is opening up the feature to more brands, while all advertisers will gain access in the coming months.

Chatbot

Sponsored messages allow brands to communicate in multiple ways, from directing users to e-commerce sites to newsletter sign-ups.

To cut back on spam, sponsored messages can only be sent to customers a brand has previously communicated with, while users can block messages should they choose.

Cases in point

Facebook said Qantas experienced a 4.5X higher click-through rate using sponsored messages over a five-day campaign, compared to regular Facebook link ads.

While retailer Love Your Melon saw a 14X return on ad spend after its sponsored messages campaign.

Soon we’ll all be able to join the conversation.

Have you used sponsored messages are a brand or customer? How did it go?

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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