[SMK] Social Media Knowledge


Squirrel: Yahoo’s new Messaging App

Squirrel is the new messaging app from Yahoo!, targeting the group chat space.

Organised and grouped

Yahoo! has added their app to the rather crowded market for messaging options. At launch, it focuses on group chat, with users able to establish invite-only groups and manage

Yahoo! is keen to sell Squirrel's easy organisation capability, boasting that it lets you ‘keep up without getting lost in the noise’

Yahoo! nuts?

Back in 2017, HubSpot reported that messaging apps attract over 5 billion monthly active users. Facebook dominates the market with WhatsApp and Messenger. Chinese options include WeChat and QQ.

It’s no wonder Yahoo! wants in on a bit of that action. Whether they can find a profitable niche remains to be seen.

Limits and access

TechCrunch has observed that the setting up a conversation group currently requires a Yahoo login. They also got a statement from Yahoo!’s parent company confirming that conversations are currently locked to ‘invitation only’.

Squirrel is available for Android. It’s available on iOS in the US, and will probably trickle through to the Australian iTunes store shortly.

Does Yahoo!’s Squirrel have enough of an edge to pry any users from the existing dominant forces?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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