Squirrel is the new messaging app from Yahoo!, targeting the group chat space.
Organised and grouped
Yahoo! has added their app to the rather crowded market for messaging options. At launch, it focuses on group chat, with users able to establish invite-only groups and manage
Yahoo! is keen to sell Squirrel's easy organisation capability, boasting that it lets you ‘keep up without getting lost in the noise’
It’s no wonder Yahoo! wants in on a bit of that action. Whether they can find a profitable niche remains to be seen.
Limits and access
TechCrunch has observed that the setting up a conversation group currently requires a Yahoo login. They also got a statement from Yahoo!’s parent company confirming that conversations are currently locked to ‘invitation only’.
Does Yahoo!’s Squirrel have enough of an edge to pry any users from the existing dominant forces?
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