[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Stat Attack: Mobile and Social powering global retail

A new survey shows that mobile and social are powering a retail surge around the globe.

Mobile shop front

The IAB Global Report, which surveyed users in 19 countries, found that  60% of global mobile purchasers often discover products and services on social platforms.

Over one third of respondents used social media to share their mobile purchase experience.

While credit/debit cards and online payment services are the most popular payment methods.

Aussie trends

The report also revealed 76% of smartphone and tablet users in the APAC region have purchased a product or service on their mobile device in the past six months.

Almost half (45%) of Australian respondents purchase using a mobile device every month, and make one third of their typical monthly purchases on-the-go.

While 59% of Aussies surveyed said they expected to increase their mobile spend over the next six months.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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