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Stat Attack: Mobile and Social powering global retail

A new survey shows that mobile and social are powering a retail surge around the globe.

Mobile shop front

The IAB Global Report, which surveyed users in 19 countries, found that  60% of global mobile purchasers often discover products and services on social platforms.

Over one third of respondents used social media to share their mobile purchase experience.

While credit/debit cards and online payment services are the most popular payment methods.

Aussie trends

The report also revealed 76% of smartphone and tablet users in the APAC region have purchased a product or service on their mobile device in the past six months.

Almost half (45%) of Australian respondents purchase using a mobile device every month, and make one third of their typical monthly purchases on-the-go.

While 59% of Aussies surveyed said they expected to increase their mobile spend over the next six months.

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SMK Editor

SMK Editor

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