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Stat Attack: Smartphones rule Social

A new report from Nielsen shows that while free-to-air TV and radio are still the most popular media outlets, smartphones are knocking heavily at the door.

Step it up

The study reveals that in Q1 of 2016, over 191 million US adults used their smartphone on a daily basis, up from 176 million in Q3 2015.

Conversely, traditional TV attracted 287 million viewers in the first quarter of the year, a slight rise of 285 million in Q3 2015.

Video games

Nielsen found that 151 million US adults watched video on a smartphone monthly, a rise of 18 million over two quarters.

Interestingly, the number of people using a multimedia device skyrocketed from 14 million to 80 million over the same period.

While the amount of people using DVD and Blu-Ray players shrank.

To read the full report visit nielsen.com.
 

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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