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Stat Attack: Smartphones rule Social

February 3, 2022

A new report from Nielsen shows that while free-to-air TV and radio are still the most popular media outlets, smartphones are knocking heavily at the door.

Step it up

The study reveals that in Q1 of 2016, over 191 million US adults used their smartphone on a daily basis, up from 176 million in Q3 2015.

Conversely, traditional TV attracted 287 million viewers in the first quarter of the year, a slight rise of 285 million in Q3 2015.

Video games

Nielsen found that 151 million US adults watched video on a smartphone monthly, a rise of 18 million over two quarters.

Interestingly, the number of people using a multimedia device skyrocketed from 14 million to 80 million over the same period.

While the amount of people using DVD and Blu-Ray players shrank.

To read the full report visit nielsen.com.
 

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

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