[SMK] Social Media Knowledge


Instagram Stories starts Strong

When Instagram launched the Snapchat-inspired Stories feature in August, it wasn’t the most novel development the platform had ever released.

However that hasn’t deterred users, with new data showing Instagram’s latest is off to a strong start.

Young guns

Research from YouGov reveals that 53% of millennials on Instagram view Instagram Stories weekly, while over one quarter post content on Stories every week.

This is good news for Instagram, considering that in late August YouGov found less than half of millennials on Instagram were aware of the new feature.

Keeping up with the Joneses

However it’s not all roses for Instagram.

YouGov’s research shows that 45% of millennials still prefer to use Snapchat Stories, compared to 21% who favour Instagram.

Yet Snapchat still has a way to go. At last count Instagram had over 300 million daily active users, more than triple Snapchat’s 100 million.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


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