[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram Stories starts Strong

When Instagram launched the Snapchat-inspired Stories feature in August, it wasn’t the most novel development the platform had ever released.

However that hasn’t deterred users, with new data showing Instagram’s latest is off to a strong start.

Young guns

Research from YouGov reveals that 53% of millennials on Instagram view Instagram Stories weekly, while over one quarter post content on Stories every week.

This is good news for Instagram, considering that in late August YouGov found less than half of millennials on Instagram were aware of the new feature.

Keeping up with the Joneses

However it’s not all roses for Instagram.

YouGov’s research shows that 45% of millennials still prefer to use Snapchat Stories, compared to 21% who favour Instagram.

Yet Snapchat still has a way to go. At last count Instagram had over 300 million daily active users, more than triple Snapchat’s 100 million.
 

Learn with SMK through Sept 2022

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
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